The cleaver folks over at Air New Zeland have come up with another great in flight safety video called “The Bear Essentials of Safety “. Air New Zealand’s previous Hobbit Inspired Safety Video was a hit both in the air & across the web, this time their new video is fronted by Bear Grylls & for the first time its not even filmed in an aircraft:

I personally prefer the Hobbit inspired version but its great marketing whichever way you look at it & from a passenger safety point of view it will hold your interest so that can only be a good thing. Let me know your thoughts by leaving a comment below.